LAMC Quinceañera Bash.. the 411 and Panels Announced!

Panels aim to teach artists how to make money and compete in today's digital age + TONS of performances and LAMC fun!

Posted on Wednesday, 28/05/2014
By:Rocksario Garcia

The Latin Alternative Music Conference (LAMC) is having a Quinceañera bash in NYC and its taking no prisoners! This summer, thousands of entrepreneurs, musicians, DJs, journalists, marketers, managers, filmmakers, programmers and all kinds of music lovers will gather in New York City from July 8-12th for the 15th annual Latin Alternative Music Conference (LAMC). 

In addition to the amazing performances by artists across the Latin Alternative spectrum, (most of which have already been announced), the list of panels is now out! Largely focusing on how to monetize the digital age, the panels are geared to help artists make money and gain exposure in a day and age where music is available at the click of a button and the competition is fierce. This year the panels will start on Thursday with a Q&A presumably with a popular artist, (last year it was the amazing Ruben Blades).  The rest of the panels and panelists are listed below!

2014 LAMC Quinceañera Panels

Thursday, July 10

11:00am - 12:15pm:
Q&A (Artist yet to be announced)

2:00 pm - 3:15pm
Every Centavo Counts: Making Sense of Streaming and the New Digital Economy
Presented by Google Play
Rich Bengloff (A2IM)
Zach Diaz (Sony/RED)
Pablo Douzoglou (Beggars Group)
Ady Harley (Google Play)
Chris Harrison (Pandora)
Barry Levine (SoundExchange)
Valerie Miranda (Spotify)

Friday, July 11

11:00am - 12:15pm:
What Actually Moves the Needle?: Publicity, The Media & The Art of Reaching Consumers 
and Fans
Presented by: MiTu Network 
Juan Jose Duran (Google/ YouTube)
Alex Espinosa (PlayNetwork)
Ivan Figueroa (MiTu Network)
Nic Harcourt (KCSN/ Guitar Center Sessions on DIRECTV)
Maria Hinojosa (NPR Latino USA)
Puja Patel (SPIN)
Henry Quintero (MTV Tr3s) 
John Reilly (Rogers & Cowan) 

1:00pm - 2:15pm:
The Artist As the Brand: Licensing & Sponsorship in 2014
Anita Benner (Mood Media)
Josh Gold (AEG Worldwide)
JT Griffith (Nike)
Gustavo Lopez (Universal Music Latin Entertainment)
Rudy Lopez- Negrete (Lopez Negrete Communications)
Mary Nuñez (Sony Latin)
Jose Luis Pardo (Los Amigos Invisibles/DJ Afro/Los Crema Paraiso)
Alejandro Solorio (Brown Forman)

3:00 pm - 4:15pm
Viva Los Festivales: The Importance of Vive Latino, Estereo Picnic, Supersonico & Other Concert Series… And How to Get Your Artist Booked Around The World 

Erika Elliot (Central Park SummerStage)
Stephen Hobbs (Aire Radio Networks)
Rebeca Leon (AEG/Goldenvoice)
Sergio Pabon (T310 Producciones)
Jordi Puig (Cuatro24/Vive Latino)
Andy Wood (Como No)

Although the panels are great this year, the LAMC seems a little light on the panels this year.  Or maybe that's just me? Either way people really make the trek to LAMC each year to see old friends, make new ones, and listen to their favorite artists while also getting the scoop on what's up-and-coming.  I don't know about you, but I love me a Quinceañera party! 

The rest of the schedule is here, meanwhile check out some of the highlighted events below!

On Wednesday, July 9th at Central Park SummerStage, the LAMC will present a line-up of hip-hop heavyweights featuring Beatnuts, Ana Tijoux, Bodega Bamz and DJ Tony Touch. 

Although LAMC is bigger and better this year, they still save room for something that keeps me going back year after year, the "Indie Showcase" which lends the spotlight on new and up-and-coming artists and has opened doors for giants like Kinky, Zoe, Ely Guerra, and others.

Kinky at LAMC
Kinky performing at LAMC in 2002

The annual "Indie Showcase" will be held on Wednesday July 9th at the Mercury Lounge, which features up-and-coming acts from across the Americas, including Santé Les Amis, Danay Suarez, Los Crema Paraiso, Me Llamo (Sebastián), Caloncho and El Mató Un Policía Motorizado. 

On Thursday July 10th, the LAMC will once again return to Celebrate Brooklyn at Prospect Park for a free show featuring Illya Kuryaki & the Valderramas, ChocQuibTown and RVSB.

The annual LAMC showcase at the Gramercy Theatre, which will feature AJ Davila, Esteman, A Band Of Bitches, The Wookies, Diana Fuentes and Los Macuanos on Friday July 11th.

More info on the artists performing at the LAMC showcase at the Gramercy Theater:

Band of Bitches LAMC

A Band of Bitches (Mexico)
Nominated in 2013 for a Latin Grammy for “Best New Artist,” A Band of Bitches are a mysterious, rambunctious, mask-wearing, party-friendly band that have rocked major festivals including Vive Latino, SXSW, Neon Desert and more.

AJ Davila LAMC

AJ Davila (Puerto Rico)
Widely known as the frontman for the popular garage rock band Davila 666,  AJ Davila’s debut solo album Terror Amor features collaborations with Cole Alexander (Black Lips) and Sergio Rotman (Los Fabulosos Cadillacs), and has received glowing reviews at Spin, Vice, NPR and more. Read our own Kesta DC Album review of Terror Amor here.

Diana Fuentes LAMC

Diana Fuentes (Cuba)
Diana Fuentes became the second Cuban to join Sony Music Latin, second only to Celia Cruz. Often collaborating with her husband, Eduardo Cabra (aka Visitante of Calle 13), Diana Fuente’s music combines Afro-Cuban rhythms, pop, electronica, folk and bolero.

Esteman LAMC

Esteman (Colombia)
Esteman is the name of a captivating audio/visual project out of Colombia that combines pop, disco, indie rock, and hypnotic choreography, and has collaborated with Andrea Echeverri (Aterciopelados), Natalia Lafourcade and Carla Morrison.

Los Macuanos LAMC

Los Macuanos (Mexico)
Combining elements of dark avant-garde electronic music with upbeat traditional Norteño instrumentation, Los Macuanos are a trio of DJs from Tijuana whose sound echoes a once hedonistic lifestyle, taking cues from the rave era of the late 90s, revisited with introspection and nuance. 

The Wookies LAMC

The Wookies (Mexico)
The Wookies (who dress the part, wearing Chewbacca masks as they take to the DJ booth) is a band out of Mexico making waves in the electronic/techno music scene both at home and abroad, having rocked crowds alongside The Chemical Brothers, Die Antwoord, Steve Aoki and many others. 

The LAMC will close on Saturday July 12th with another show at Central Park Summerstage, featuring Babasónicos, Juana Molina and La Santa Cecilia.

The Full Schedule of events announced so far is here!

Registration for LAMC is available at www.LatinAlternative.com, currently at $199, and will be $299 at walk-up. I highly suggest you don't waste your hard-earned mula and register today.  

In addition to the free concerts the registration gives you access to the LAMC conference which connects you with artists, industry folks, and all around music aficionados from all over the world.

If you go make sure to stop by the Kesta table to say hi!

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