The Latin Alternative Music Conference is Back in NYC July 10-14 with panels, showcases, and music performances galore!

LAMC 2018 kicks off July 10, last day to register online is July 1!

Posted on Thursday, 28/06/2018
By:Rocksario Garcia

Its Back! The Latin Alternative Music Conference (LAMC) returns to New York this summer for its 19th anniversary celebration, including free concerts at City Parks Foundation's SummerStage! In addition to the industry panels, networking opportunities, and trade show displays at the Stewart Hotel, the LAMC also offers free concerts across New York City.

We at Kesta loooooove LAMC as do so many others....past conferences averaged more than 1,250 attendees and 25,000 concert fans! This 19th Anniversary LAMC promises to be yet another amazing year for Latin Alternative music fans.
 
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See the full lineup of artists below.

Tuesday, July 10th
LINCOLN CENTER MIDSUMMER NIGHT SWING - DAMROSCH PARK
Orquesta El Macabeo / DJ George Nenadich


Wednesday, July 11th:
CENTRAL PARK SUMMERSTAGE - RUMSEY PLAYFIELD
Gabriel Garzón-Montano / Nicola Cruz / Tomasa del Real / Latin Bitman

SOUNDS FROM SPAIN SHOWCASE - HIGHLINE BALLROOM
Fyahbwoy / Delaporte / Natos y Waor / Moncho Chavea / Vega

Thursday, July 12th:
SUMMERSTAGE - QUEENSBRIDGE PARK
Systema Solar / Very Be Careful / El Freaky

ACOUSTIC SHOWCASE - THE LOFT AT CITY WINERY
Ana Tijoux / El B / Carlos Cros / Cheo & Ulises Hadjis / Mitre / Mirella Cesa & Mr. Pauer / Vega / Silvina Moreno / Flor de Toloache

THURSDAY NIGHT SHOWCASE - HIGHLINE BALLROOM

Nina Dioz / PJ Sin Suela / C-Kan / and Marron 
Presented by ONErpm, Pioneer DJ, KCRW, and Shure

Friday, July 13th:
BRIC CELEBRATE BROOKLYN! FESTIVAL - PROSPECT PARK
Mala Rodriguez / Ana Tijoux / Girl Ultra

Saturday, July 14th:
CENTRAL PARK SUMMERSTAGE - RUMSEY PLAYFIELD
Jorge Drexler / Trending Tropics / ÌFÉ / DJ Raff

In addition to the performances, LAMC is also a place for musicians, media outlets, and music industry aficionados to learn from each other and share information via various panels. This year is no different with some very promising panels taking place. 

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Thursday, July 12th
 

SYNCHronicity: Latin Music Opportunities in TV, Film, and Branding
(11:30AM-12:45PM)

Presented by Industria Works

As Latin music becomes more ubiquitous across film, television, and advertising platforms, this panel will examine licensing trends in the industry and best practices for artists, labels, and publishers looking to land that next big Hollywood synch or brand campaign. Featuring Susan Schwartz (Platinum Rye), José Palazzo (Cosquin Rock), Giovanni Villamar (Anomaly), Mary Nuñez (Sony Music), Michael Rucker (Fania), Stephanie Diaz-Matos (music supervisor), Manny Gonzalez (Moet Hennessy), Tom Briggs (Creative License),
and Jesus "Malverde" Gonzalez (Universal Music).

Women Changing the Face of the Latin Music Industry
(2:00PM-3:15PM)

Presented by The Orchard



With more women entering key executive decision-making roles in the Latin music industry, as well as more female artists rising to the level of headliners at festivals and on tours, this panel will address the strong women moving the industry forward and also examine areas where women can continue to play a role in enacting positive change at both the music industry and societal levels. Featuring Ana Tijoux (artist), Erika Elliott (SummerStage), Colleen Theis (The Orchard), Yvonne Drazan (peermusic), Diana Rodriguez (Criteria), Livys Cerna (Latin GRAMMYs), Stephanie Streeter (Eventbrite), and Ana Poluyan (manager for Los Pericos).

Friday, July 13th


The Big Digital Frontier: Latin America and the U.S. Latin Market
(11:00AM-12:15PM)

Presented by Symphonic Distribution


Latin genres continue to over-index on streaming platforms by growing explosively in Latin America and the U.S., accounting for a significant part of the music industry's ongoing recovery. Featuring Janette Berrios (Symphonic Distribution), Paul Dryden (ATO), Tony Van Veen (AVL Digital/CD Baby), Ana Luisa Patiño (Altafonte), Henrique Fares Leite (Deezer), Ulises Lozano (Kinky), and Emmanuel Zunz (ONErpm).

Knowledge is Power: Music Education in the Digital Age
(1:00PM-2:15PM)

Presented by Berklee Online



This panel will explore the role of music education in preparing the music industry's next generation. The panel will also explore the role of technology in increasing access to education and educational tools and how that has brought these institutions to the global arena. Featuring John Escobar (Berklee), Carlos Chirinos (NYU), Nick Cucci (GRAMMYs/Recording Academy), Joe Lambert (Engineer/Full Sail Alumni), and Franklin "El Medico" 
Rodriguez (Producer/Mixer/Educator).

What is a Crossover in 2018?
(3:00PM-4:15PM)

In a post-"Despacito" world, what is a crossover in 2018 when there are already 52 million Latinos living in the United States? How does the recent wave of pop and urban crossovers compare to the crossovers experienced earlier by artists like Ricky Martin and Enrique Iglesias. Moderated by Billboard's Leila Cobo, our panel will weigh in. Featuring
Draco Rosa (artist), John Reilly (Rogers & Cowan), Christopher Sampson (Superfly), 

and Angie Martinez (attorney).

Registration for this year's LAMC is available online for $199 until July 1st! After this date you can register in person for the $299 walk-up price. Don't miss out!: http://www.latinalternative.com/

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